Never Before Revealed…    Available For The First Time…

“The Planet’s Greatest Direct Response Copywriter Finally Shares
His Billion Dollar Swipe File
Revealing His Most Powerful Trade Secrets
For Boosting YOUR Advertising Response!”

 

Dear Copywriting Enthusiast,

Ever wondered how much money the top copywriters make?

How about buying a $5 million dollar residence in the Hampton’s with the royalties from a single ad you wrote!

That’s what Gary Bencivenga did.

Gary is considered to be the Greatest Copywriter on the Planet by every single peer in the business and definitely a great one to study and learn from.

For over 38 years Gary painstaking collected and applied every secret he could find to help America's leading direct marketers achieve breakthrough response.

He started in direct marketing by working with Hall-of-Fame copywriters John Caples at BBDO and then later David Ogilvy at Ogilvy & Mather.  These legends taught him quite a few tricks for systematically beating almost any control.  Even the strong ones were not a problem.

After this incredible apprenticeship he began taking on a series clients that cemented his stature, people like Ted Nicholas and Max Sackheim, who taught him their own battle-tested secrets for beating control packages and space ads.

In short Becivenga became an expert at beating the control.

It has been said that Gary never failed to beat an offline control piece for any client that he's chosen to take on... and of course he is well paid for the effort, it’s easily a six-figure payment.

Over the years, he supervised literally thousands of split-run tests and each time he’d store away all that he’d learned about the most powerful techniques to use in headlines, offers, formats, copy and design of direct response advertising.

Here’s what others have said about Gary’s work…

"America's Best Copywriter" —Brian Kurtz
"Gary Bencivenga is America's best copywriter, the gold standard. In basketball, everyone wants to 'be like Mike.' In copywriting, everyone wants to 'be like Gary.' In fact, when new writers pitch us to try to get assignments, they know that if they tell us they are a 'student' of Gary Bencivenga, whether self-taught or not, that is the best way to get in the door at Boardroom."
     —Brian Kurtz, Boardroom, Inc. (publishers of Bottom Line Personal)

"World's greatest copywriter."
     —KCI Communications

"Best copywriter in the world."
     —Marty Chenard, Advanced Business Strategies

"Many people think Gary Bencivenga is the best copywriter on earth. And, believe it or not, it's hard for even me to dispute that."
     —Gary Halbert, The Gary Halbert Letter (12/29/93 issue, page 7)

"His Controls Are Nearly Impossible to Beat" —John Carlton
"Hall of Fame copywriter Gary Bencivenga (BencivengaBullets.com) is without question one of the top 3 greatest living direct response copywriters in the world, with decades of monster winners for large mailers like Boardroom, Phillips and Rodale.

"His respect among peers is infinite, and his controls are nearly impossible to beat. I had my first big breakthrough, as a rookie, by deconstructing his letters and carefully transcribing his phrasing and word choices."
     —John Carlton, The Marketing Rebel Rant

"More Winners Than Anyone Else" —Phillips
"Best copywriter we've ever used. He's given us more winners, more consistently, than anyone else."
     —Phillips Publishing

"You can just about count the creative geniuses who revolutionized direct mail on the fingers of two hands....(They include) Gary Bencivenga."
     —Target Marketing (8/94 issue, page 14)

"Has Never Lost a Split-Run Test in Selling Our Books..."  —Rodale
"His name is the stuff of legend around here....Against other top creative talent, he has never lost a split-run test in selling any of our books."
     —Rodale Press

"Possibly the most respected copywriter in the direct marketing business."
     —Who's Mailing What

"There are, I'd say, only four or five 'A-level' direct response copywriters in the country, the true masters. There are as many as sixty or seventy 'B' and 'B+' writers, but just a tiny handful of 'As'. Gary Bencivenga is on the short list, as am I."
     —Gene Schwartz, world-famous copywriter and author, "Breakthrough Advertising"

"When people ask me to name the best copywriters in the world, I say with a wink and a smile, 'Well, I consider Gary Bencivenga the second best copywriter, after yours truly, of course.'"
     —Ted Nicholas, direct marketing legend


"The Michelangelo of direct mail copywriting." —Ken McCarthy
"Gary is the Michelangelo of direct mail copywriting...the 'low profile' ad writer who Jay Abraham, Gary Halbert, John Carlton and many, many others look up to as the #1 practitioner of the art of direct mail copywriting. Gary is the man who most high level copywriters and mail order publishers acknowledge is the 'top dog' in terms of RESULTS."
     —Ken McCarthy, The System


"The David Ogilvy of Direct Response Copy." —Jeff Greenberg
"I thank Gary for helping me start the entrepreneurial life I always wanted and for helping me feel like I won the sweepstakes. When I was working as the Vice President of Marketing for the 'Louis Rukeyser Wall Street' newsletter, I was making more money and had more job security than I could ever imagine. My young family and I were set.

"Why would I risk quitting, giving up my salary to start my own newsletter and if it was successful, I would not take home any money for at least another year? Why? Because Gary Bencivenga truly believed in my Charles Givens Newsletter concept and promised to write the copy. I was more excited to get Gary to write the promotional copy than to have Mr. Givens sign the license agreement!

"Gary's promotion generated over $3 in revenue for every marketing dollar! Gary is the David Ogilvy of direct response copy."
     —Jeffrey G. Greenberg, President, J.G. Communications, Inc.

"Gary Is the World's Greatest Living Reason-Why Copywriter."
     —Alex Mandossian & Yanik Silver, internet marketing gurus

"Excellent ad writer."
     —John Caples, author, "Tested Advertising Methods"

"I am very sorry you left Ogilvy & Mather."
     —David Ogilvy, founder, Ogilvy & Mather

"'Best Copywriter in the World' Launches
E-Letter Called Bencivenga Bullets"
     —Headline in Newsletter on Newsletters, January 31, 2004

"A Genius at Writing Copy" —Joe Vitale
"When I heard Gary Bencivenga just started his own newsletter, I instantly subscribed to it. Why? He's a genius at writing copy, he's studied under the legends (like John Caples) and his newsletter is free."
     —Dr. Joe Vitale (Mr. Fire)

"I don't see as many of Gary's ads as I used to, maybe because I've largely been living in Asia for the past few years. But when I do, they leap out at me. And often I shake my head in awe and wonder: 'How can anybody write so well?!'"
     —Dan Rosenthal (one of the world's great copywriters)

"In writing sales copy, the use of superlatives is discouraged. They're empty and meaningless.The only instance where they're permitted is when you have the evidence to back them up.

"Gary Bencivenga is one of the greatest copywriters the world has ever known and he's got the track record to prove it. Instead of sitting on his laurels, he's dispensing a lifetime of priceless wisdom and experience in Bencivenga Bullets.

"Ignore them at your peril.They're the best advice you'll find today on how to think and write like a marketing genius. If you read them carefully and commit them to memory, you'll improve instantly and begin to make more money for yourself and your clients.

"You'll also be in the company of a gentleman.There are few e-mail messages I'm dying to open, but Bencivenga Bullets tops the list.

"Thank you, Gary."
     —Robert Lerose, direct response copywriter

"Hi, Mr. Bencivenga:

"Yesterday I went to a crash course seminar on marketing put together by Jay Abraham in Los Angeles.

"I asked Jay if he knew John Carlton, Dan Kennedy and Gary Halbert? He said yes.

"Then I said, in your opinion who is the best copywriter of the world?

"He asked me, do you have millions of dollars in your bank account? I said why? Then he said, there's a guy who'll only talk to you if you have millions in your pocket. I said, who? He said, Gary Bencivenga. But you simply can't get him even if you have the money. You gotta wait on line.

"Oh, if he only knew you were on the phone with me a couple days ago! Anyway I just wanted to share this with you.

"Best to you and your family—from me and my family. Have a great weekend."
     —Martin Gutierrez, San Diego, CA

"The Guru's Guru" —Steve King
"Gary, I am still in deep shock. An email from the world's greatest copywriter. It's like getting a signed Monet from Monet.

"Yes I am a copywriter. I have every book, every course, every tape. All the gurus—Kennedy, Halbert and Carlton. Everything they ever breathe, I read.

"They all mention one person. The greatest. The Guru's guru. The one and only Gary Bencivenga.

"Gary, you have never written a book, tape or seminar. Which if you think about it, is unbelievably cool.

"Gary please, please publish a course. If it is in any way possible, please let me have an advance copy. And don't let anybody else have it!

"It will be the most valuable copywriting material on earth.

"Money is no object. Well, nearly no object.

"For 12 long years I have studied all the legends. I have had great success and fortune.

"But there is a missing link.

"The ultimate answer.

"Your stuff!

"Please let me know the second it is ready.

"I just can't wait to read it."
     —Steve King, Devon, England

"World's Greatest Living Copywriter
Reveals His Secrets—Yours FREE!" —Bob Bly
"If Gary Bencivenga is not the world's greatest living copywriter (and I suspect he may be, at times!), he's certainly among the top five.

"Anything Gary says about sales or marketing is worth paying attention to. And now you can profit from his wisdom and experience at no charge. How? By subscribing to his new FREE ezine, Bencivenga Bullets.

"I know you are overloaded with ezines and other online marketing material, but this is one you MUST read—a real diamond among the lumps of coal in your e-mail in-box. Every piece of advice is a gem! Take a second to subscribe now so you don't miss even a single issue. You will thank me later."
     —Bob Bly, world-famous copywriter, author of numerous books on marketing

"Since I started writing direct mail, I've heard of the legendary Gary Bencivenga. His work and his success is the 'gold standard' we who toil in his shadow strive for.

"Now, finally, he's revealing his priceless secrets in Bencivenga Bullets. I eagerly devour each one as it arrives and read it again and again to suck out every last ounce of priceless wisdom. I can't imagine any writer or marketer who wouldn't benefit from doing the same."
     —David Deutsch, world-famous copywriter and author of "Million Dollar Marketing Secrets"

"Gary is the copywriter everyone is in awe of, including me."
     —David Garfinkel, author, "Copywriting Templates"

"About those Bullets! When I read Gary Bencivenga's five word question, it put what I do in a whole new perspective. I realized that this was and still is the question that every marketer and business owner needs to ask ongoingly.

"It solves the riddle of how to get into the mind of your customer, client or patient. I have since run a entire staff training on just this provocative question. The answer has already created some breakthroughs."
     —Charles W Martin, DDS, MAGD, DICOI, FIADFE, Affluent Practice Systems

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However Gary Bencivenga has a problem that has caused him to live an unbalanced life.  And it has debilitated him to the point that he doesn’t know how to balance a checkbook, fix a car or miter a molding.  In fact all he knows is persuasion, that’s his passion in life, studying the most effective techniques of persuasion and scheming with his clients in order to boost their response.  THIS is what Gary Bencivenga lives for.

He is the absolute expert when it comes to the most effective and reliable ways to beat a control.  In fact he could rattle off a dozen or more of them from his deepest REM sleep.

He is the grand master of direct response marketing having memorized thousands of lethally effective opening strategies.  He is a literal treasure trove of masterful techniques that will explode the response of your promotions into the stratosphere by 50% to 200% or more and it doesn’t matter whether you’re business is online or offline.

Now for the very first time…you have the unique opportunity to look over his shoulder and learn step-by-step how he uses his proven, control-beating headlines, offers, formats, and irresistibly persuasive copy to skyrocket response rates. This package is quite frankly priceless.

And the best part is that you’ll be able to literally recycle them and use them over and over again as you craft new and different ads because these strategies are so unique that they usually set new response records whenever you apply them to anew and different product, premium or industry. And best of all very few advertisers have a clue about them, let alone where, when or how to use them to maximum effect.

This swipe file package is not your run-of-the-mill variety swipe.  Heaven’s no it is quite literally jam packed with Gary’s famous, control beating magalogs.

What is a magalog?

Great question….

Pioneered by legendary copywriter Eugene Schwartz, the magalog is an advertising piece that doesn’t look like an advertising piece…it looks like a colorful magazine or an informative booklet.  Surely you’ve gotten one of these babies in the mail, maybe even one written by Gary, they are very costly to produce and EXTREMELY effective when handled by a master.  Gary Bencivenga is such a master.

Here is a quick listing of the ads contained in the “Gary Bencivenga Legendary Swipe File” (listed by either the headline or the client it was written for), including the number of pages in the ad.

Magalogs

  • Charles Givens (16 pgs)
Gary Bencivenga - Charles Givens Magalog AD
  • Get Rich Slowly (24 pgs)
Gary Bencivenga - Get Rich Slowly Magalog AD
  • Hands Off Washington (34 pgs)
Gary Bencivenga - Hands Off Washington! Magalog AD
  • Lies, Lies, Lies (24 pgs)
Gary Bencivenga - Lies, Lies, Lies! Magalog AD

  • Little Black Book (47 pgs)
Gary Bencivenga - The Little Black Book Magalog AD
  • Look Younger Now (88 pgs…YES, that’s 88 pgs)
Gary Bencivenga - Look Younger Now! Magalog AD
  • Natural Remedies (56 pgs)
Gary Bencivenga - Natural Remedies Magalog AD
  •  Simplify Grow Rich (32 pgs)
Gary Bencivenga - Simplify and Grow Rich Magalog AD

Long Copy Letters

  • Bottom Line (6 pgs)
Gary Bencivenga - Bottom Line Cover Letter AD
  • DISC (5 pgs)
Gary Bencivenga - DISC Long Copy Letter AD
  • Arthur Gould (6 pgs)
Gary Bencivenga - Artur Gould Long Copy AD
  • Merrill Lynch (5 pgs)
Gary Bencivenga - Merrill Lynch Long Copy AD
  • Salesmanship Advertising (12 pgs)
Gary Bencivenga - Salesmanship in Advertising Long Copy AD 

Display ADs

  • Recent Panic (1 pg)
  • Announcing Agency (1 pg)
  • Job Interviews (1 pg)
  • It’s Easier Than You Think to Make a $1,000,000. (1 pg)
  • The Fallacy of Working for a Living. (1 pg)
  • Two of the Most Important Lessons You’ll Ever Learn. (1 pg)
  • The Only Thing Wrong With Having Nothing To Show… (1 pg)
  • What Have You Got To Show For The Money... (1 pg)
  • I’m So Sure My ________ Course Will Help You… (1 pg)
  • These Are Two of The Wealthy Investors … (1 pg)
  • Six Basic Principles That Have Helped Build…(1 pg)
  • There Are Only Two Methods For Acquiring Real Wealth. (1 pg)
  • Why Becoming A Millionaire Is… (1 pg)
  • Announcing an Apprentice ship Program for Aspiring Millionaires. (2 pgs)
  • You a Millionaire? …Why Not. (1 pg)
  • The Ultimate Investment. (1 pg)
  • Your Real Estate Syndicator Better Have Financial Clout… (1 pg)
  • How You Can Build A Substantial Financial Nest Egg. (1 pg)

This is what “The Gary Bencivenga Legendary Swipe File” can mean to you ...

     As I've said time and time again, the legacy that I want to leave to those motivated enough to scale the heights and to be stars in our business is much like the legacy of Gary Bencivenga. It has guided him his entire career and we would all do well to take serious note of it.  Gary has lived a LARGE life motivated by the goal to be the best he can be creating ravenous demand for his services and maintaining a level of integrity you just don’t find anymore.  This has enabled him to achieve his dream  of financial security  and establish a reputation that is second to none.

     Through careful study you can model Gary and achieve the same level of financial independence.

     I stand ready to give you access to the artistry of Gary Bencivenga. But the action must come from you.

     This swipe file is a living legacy to the artistry and craft of Gary Bencivenga ...

     Utilize it and you will consistently rank among the most respected and successful copywriting masters on the planet.

  I am only making a very few sets available at $97, once those sets are gone this offer will be removed and access to this vast treasury of response-boosting secrets—the cream of more than $1 billion and 40 years' worth of scientific direct marketing tests—will be denied.

     If you know the value of such secrets, I invite you to seize the moment, and order this set today, you’ll be joining fellow direct marketing stars, superstars, and future stars who stand head and shoulders above the crowd as apart of an elite class in our industry because they possess the uniquely powerful secrets of "The Gary Bencivenga Legendary Swipe File."

To YOUR Copywriting Success,

Jason Hart - Copywriter

Jason Hart
a.k.a. “The Professor”
CIO, Focus Based Marketing
 
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